Ms. Lulu-Briggs, how was La Sien Bottling Company founded?
“The idea of setting up a water bottling company stemmed from a personal observation of mine a few years ago. In this part of Nigeria, much of the population had no access to clean drinking water. That small seed led to the establishment of a brand that’s now synonymous, across Nigeria, with quality and excellence in the water and soft drinks sector”.
How did the partnership with SACMI begin and how did it develop?
“We’d already had a medium-speed bottling line running for some years. The growing market success of our bottled water brand and other premium products soon meant it was no longer up to the task. So we started looking around and came up with the idea of taking a dual leap forward. Firstly, we wanted to boost output capacity significantly. Secondly, and more importantly, we wanted to internalize packaging production as this is a key cost and competitiveness factor in the industry, especially in emerging economies like Nigeria”.